General Manager

Strategic & Business Management

• Develop and execute the company's overall business strategy and growth plans.
• Lead the business toward achieving revenue, profitability, and market-share objectives.
• Identify new business opportunities, markets, products, and growth channels.
• Monitor market trends, customer requirements, and competitor activity.
• Establish and monitor key business performance indicators.

Commercial & Sales Management

• Lead the commercial strategy across retail, wholesale, distribution, and other sales channels.
• Drive sales growth, profitability, customer acquisition, and market expansion.
• Develop and maintain strong relationships with key customers, distributors, retailers, and business partners.
• Oversee pricing, product positioning, promotions, and commercial negotiations.
• Ensure effective sales forecasting and achievement of annual targets.

Manufacturing & Operations

• Oversee the day-to-day operations of mattress and plastic manufacturing facilities.
• Ensure production targets, quality standards, delivery schedules, and cost objectives are achieved.
• Optimize production capacity, manpower, raw materials, machinery, and operational resources.
• Drive continuous improvement, productivity, efficiency, and cost reduction initiatives.
• Ensure proper maintenance and utilization of machinery and production equipment.
• Work closely with Production, Quality, Supply Chain, Procurement, Warehouse, and Maintenance teams.

Financial & P&L Management

• Take full responsibility for the P&L and overall financial performance of the business.
• Develop and manage annual budgets, forecasts, and operational plans.
• Monitor costs, margins, working capital, and cash flow.
• Identify opportunities to improve profitability and operational efficiency.
• Ensure appropriate financial controls and accountability across the organization.

Supply Chain & Procurement

• Oversee procurement, inventory, warehousing, logistics, and distribution activities.
• Ensure availability of raw materials and finished products.
• Optimize inventory levels and minimize waste, stock losses, and operational costs.
• Develop strong relationships with local and international suppliers.

Leadership & Team Management

• Lead, motivate, and develop a large multidisciplinary workforce.
• Build a strong performance-driven management culture.
• Establish clear objectives, KPIs, and accountability across departments.
• Develop succession planning and local talent.
• Ensure effective communication between management and operational teams.

Quality, Safety & Compliance

• Ensure compliance with applicable quality, health & safety, environmental, and regulatory standards.
• Promote a strong culture of quality and continuous improvement.
• Ensure products consistently meet customer and market requirements.
• Oversee risk management and operational compliance.

• 20+ years of experience in business, retail, commercial, or manufacturing management.
• Strong commercial and operational background.
• Proven experience managing large-scale manufacturing or retail operations.
• Experience in mattress, bedding, foam, plastic, FMCG, consumer goods, or related manufacturing industries is highly preferred.
• Strong P&L and financial management experience.
• Proven track record in sales growth, business development, and market expansion.
• Previous experience managing large teams and multidisciplinary departments.
• Strong understanding of manufacturing, supply chain, procurement, distribution, and retail operations.
• African market experience is highly preferred.
• Strong leadership, negotiation, communication, and decision-making skills.
• Ability to work in a multicultural and fast-paced international environment.
• Bachelor's degree in Business Administration, Engineering, Management, or a related field. MBA is an advantage.