Chief Marketing Officer

The Chief Marketing Officer is responsible for leading and executing the marketing strategy for the FMCG group across Africa. The role drives brand positioning, consumer engagement, product portfolio growth, and commercial performance by developing data-driven marketing initiatives, overseeing trade and brand marketing, managing cross-functional teams, and adapting strategies to the diverse dynamics of African markets and other regional markets.

Requirements:

    •             Minimum 15 years of FMCG marketing experience

    •             Proven expertise in private branding, international brands, private labels, brand creation, and strategic marketing planning

   •        Ability to execute and implement the strategy based on the concerned markets using AI tools  

   •             Master’s degree in Marketing, Business Administration, or a related field

    •             Fluency in English, French and Arabic

    •             Strong leadership, innovation, and strategic planning skills

• Flexibility of travelling once per year to Africa to understand the market trends and culture